In Focus – SCCCU Blog
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Santa Cruz Community Credit Union Wins National Marketing Award
Santa Cruz Community Credit Union (SCCCU) was awarded a 2023 Diamond Award by the Credit Union National Association Marketing and Business Development Council for its newly designed website.
“I’m very proud of our marketing team for their efforts to build an easy-to-use and inclusive website that meets the needs of our members,” stated Beth Carr, President/CEO of SCCCU. Again, we’re so proud and honored to receive such prestigious recognition for our Credit Union.”
The Credit Union’s goal was to design a website representing its unique brand and reaching members along their financial journey. That journey might include a new car purchase, opening a checking account, using online banking or a digital wallet, or learning more about diversity, equity, and inclusion at SCCCU. “The CEO’s vision was to be bold in our use of colors and images and to provide information about who we are and how our Credit Union supports Santa Cruz County and our communities,” stated Katie Fairbairn, Chief Experience Officer.
Fairbairn continues to explain that a good website must be accessible, provide relevant content, and in today’s world, allow people to conduct as much financial business as possible from wherever they may be. “Our website is the hub of all our digital transactions, so it was critical to create something user-friendly that reflects our brand in every word and image on the site.”
The Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, from direct mail to website marketing to public relations and social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication, and results. This year’s Diamond Awards competition received over 1,000 entries, and 159 winners were announced on March 28, 2023, in Orlando, Florida. Of the 159 winners, only 20 awards were bestowed upon California credit unions.
“Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, chair of Diamond Awards. “Inventiveness in effectively achieving and exceeding objectives is what these awards honor.”
Santa Cruz Community Credit Union just celebrated our 45th Anniversary, and our mission of providing economic justice is just important today as it was in 1977. We are a small “niche” financial institution that was one of the earliest in California to receive the CDFI and Juntos Avanzamos designations. The first in Santa Cruz County to accept and welcome ITIN borrowers because it’s who we are- our goal is to provide the tools and resources necessary to lift everyone in our community.