In Focus – SCCCU Blog

What is it that made you decide to start your own business? Do you think about that often, or do you get caught up in your day and forget?

The reality is that a well-defined “why” is the most critical element of your business. It helps you embrace your future and make the best possible decisions amid any challenges.

How to Find Your “Why”
If you’re not really sure about your why, or you haven’t clearly defined it, here’s how to start:

1. Write your answers to the following questions:
   • Why did I start my business?
   •  What are my passions?
   •  What do I value about people?
   • What do I care about most in life?
   • What makes me happy?
   • What are my core values?
2. Review your responses and circle what excites or energizes you. These are your passions and should align with the core values of your small business.
3. Look at your business plan. Are your core values reflected in your plan? How can you weave them into your business more effectively?

Once you have defined your “why,” it’s time to share it. Incorporate it into your vision and mission statements. Then, share your “why” with staff and clients because when people can feel your passion, they will want to be a part of it. You can even share your “why” with those you meet or network with to help get the words out about your business.

Your “why” isn’t about what you do but more about what drives you to do what you do. As you incorporate your why into all your decisions, you’ll find achieving your results is smoother— Your WHY isn’t about what you do but more about what drives you to do what you do. As you incorporate your why into all your decisions, you’ll find achieving your results is smoother—and you’ll feel more at peace with your results.